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1 customer appeal
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2 customer appeal
Общая лексика: привлекательность для покупателя (о товаре) -
3 customer appeal
Language of the modern press. English-Russian Glossary of active vocabulary > customer appeal
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4 customer appeal of the products
Общая лексика: потребительские свойства продукцииУниверсальный англо-русский словарь > customer appeal of the products
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5 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
6 appeal
1. сущ.1)а) общ. призыв, воззвание, обращениеSee:б) общ. просьба, мольбаSyn:entreaty, requestSee:2) рекл. привлекательность, притягательностьSyn:See:advertising appeal, consumer appeal, customer appeal, emotional appeal 1), fear appeal, female appeal, game appeal, health appeal, immediate appeal, marketing appeal, moral appeal, masculine appeal, mass appeal 2), price appeal 1), rational appeal, recreational appeal, sales appeal, service appeal, sex appeal, snob appeal3) юр. апелляция, апелляционная жалоба, обжалование, кассация (одна из форм обжалования судебных решений, при которой вышестоящий суд имеет право пересматривать по существу решение нижестоящего суда)Syn:See:tax board of appeal, appealer, Appeal Committee, Board of Tax Appeals, Board of Veterans Appeals, Court of Appeal, Court of Appeals for the Armed Forces, Court of Appeals for the Federal Circuit, Court of Veterans Appeals, Law Reports, Appeal Cases, House of Lords, 1875-1890, Law Reports, Appeal Cases, House of Lords, 1875-18904) юр. право апелляции2. гл.1) общ. апеллировать, обращаться (к кому-л.)2) общ. апеллировать, ссылаться (упоминать о каком-л. факте)3) юр. подавать апелляционную жалобу, обжаловать* * *подать жалобу на действие или бездействие юридического лица, хозяйствующего субъекта, на решение арбитража и т. д. -
7 sales appeal
1) марк. покупательная привлекательность (совокупность свойств, заставляющих покупать данный товар: качество, упаковка, известность марки, расположение в магазине и т. п.)See:2) марк. рекламная притягательность* (как свойство товара, возникшее в результате рекламно-коммерческой деятельности)Syn:See: -
8 consumer appeal
марк. потребительская привлекательность (товара) (привлекательность товара для потребителя; напр., благодаря красивой упаковке товара, высокому качеству, низким ценам, оригинальному дизайну и др. факторам)The colouring and design of these products is designed to enhance consumer appeal and create better demand for them. — Цветовое оформление и дизайн данного товара призваны усилить его потребительскую привлекательность и увеличить спрос на него.
Syn:See:advertising appeal, marketing appeal, mass appeal, price appeal, rational appeal, sales appeal, service appeal* * * -
9 CAC
1) Общая лексика: Collective action clause2) Военный термин: Central Advisory Council, Civil Administration Committee, Civil Affairs Command, Common Access Card, Continental Air Command, Continental Army Command, U.S. Army Combined Arms Command, chief artillery controller, civic action center, clear all channels, combat air command, combat aircrew, combined action company, combined arms center, command analysis center, command and control, computer-aided classification, constant alert cycle, contract administration control, contract award committee, control and analysis center, control and coordination, cooperation and coordination, current action center, Combined Arms Center (formerly Combined Arms Command), command aviation company3) Техника: California Arts Council, Contemporary Arts Center, changing to approach control, contact area commander, containment atmosphere control, control air compressor, УДЦ, Учебно-демонстрационный центр, Customer Application Center4) Строительство: центральная система кондиционирования воздуха5) Страхование: Cost and charges6) Металлургия: carbon-arc cutting7) Сокращение: Canadian Armoured Corps, Capital Area Conference, Central Advisory Committee, Chengdu Aircraft Industry Corp. (China), City Administration Center, Coast Artillery Corps, Coastal Artillery Computer, Combat Air Crew, Combat Assessment Capability, Combined Arms Center (USA), Consumer Advisory Council, Consumer Affairs Council, Consumer Association of Canada, Control & Analysis Center (USA), Corrective Action Code (address list, 2006, works with CARL), County Administration Centre, Custom Armoring Corp. (USA), Chroma Amplitude Corrector, Codex Alimentarius Commission, CECOM (Army Communications and Electronics Command) Acquisition Center (US Army), CableAmerica Corporation, Cache File, Cadet Advisory Council, Cairo American College (Egypt), Calculated Age at Commencement (UK criminal system; mainly prison & probation services), California Acupuncture College, California Administrative Code, California Apple Commission, California Asparagus Commission, California Association of Criminalists, California Avocado Commission, Call Access Control, Call Admission Control, Calling All Cars (Playstation 3 game), Calling-Card Authorization Center, Calling-card Authorization Computer (Sprint), Callingcard Authorization Center, Campaign Against Censorship, Canadian Advisory Committee, Canadian Airports Council, Canadian Association for Conservation, Canadian Aviation Corps (World War I), Capital Allocation Committee, Capital Athletic Conference, Carbohydrate Awareness Council, Cardiac Accelerator Center, Cardioacceleratory Center, Career Assistance Counseling, Caribbean Air Command, Carrier Access Charge, Carrier Access Code, Carrier Access Corporation (Boulder, CO, USA), Carrier Advisory Committee, Carrier Air Patrol, Casualty Area Command, Casualty Area Commander, Catawba Animal Clinic (Rock Hill, South Carolina), Catchment Area Council, Categorical Assistance Code, Categorization & Custody, Cauliflower Alley Club, Ceiling Attenuation Class, Cement Association of Canada, Center for Advanced Communications (Villanova University), Central Accessory Compartment, Central Air Command (Pakistan Air Force), Central Air Conditioner (real estate), Central Alarm Cabinet, Central American and Caribbean, Central Arizona College, Central de Atendimento a Clientes, Centre Alge'rien de la Cine'matographie (Algeria), Centre d'Action Culturelle (French), Certificat d'Aptitute Au Championat (FCI dog show reserve champion), Certificat d'Aptitute au Championnat (European dog shows), Certified Addictions Counselor, Certified Annuity Consultant, Change Area Coordinator (Sprint), Change to Approach Control, Channel Access Code, Charged Air Cooler (turbochargers), Cheese and Crackers, Chemometrics in Analytical Chemistry (conference), Chengdu Aircraft Company (China), Chicago Artists' Coalition, Child Activity Center, Child Advocacy Center, Chinese Alliance Church, Chinese Annual Conference (of the Methodist Church in Singapore), Christ Apostolic Church, Circuit Access Code, Circuit Administration Center, Citizens Action Coalition, Citizens Advisory Council, Citizens' Advisory Committee, Civil Affairs Coordinator, Civil Applications Committee, Civilian Advisory Conference, Clean Air Council, Clear Acquisition Code (GPS), Clear All Corridors (hospital), Client Acceptance Committee, Climate Analysis Center, Clinical Advisory Committee, Closed Air Circuit, Clostridium Acetobutylicum, Coaching Association of Canada, Coal Association of Canada, Coalition for America's Children, Coastal Assistant Controller, Cognitive-Affective-Conative, Collection Accounting Classification, Collection Advisory Center, Color Access Control, Combat Analysis Capability, Combined Arms Center (Ft Leavenworth, Kansas), Combined Arms Center/Command, Command & Control, Commander's Access Channel, Commandos d'Action Cubains (French), Commissaire Aux Comptes (French, financial), Commission on Accreditation for Corrections, Common Access Card (smart card technology used in DoD), Common And COTS, Common Avionics Computer, Communication Aid Centre (UK), Communication Architecture for Clusters, Community Action Council, Community Activities Center, Community Activity Center, Community Affairs Committee, Community Affairs Council, Community Agriculture Centre, Community Alliance Church, Community Amenity Contribution (Canada), Commuting Area Candidate, Compandored Analog Carrier, Competition Appeal Court, Complaints Advisory Committee, Complex Advisory Council, Compound Access Control, Compressed Aeronautical Chart, Compressor After Cooler, Computer Access Center, Computer Aided Crime, Computer Asset Controller, Computer-Aided Construction, Computer-Aided Cost/Classification, Computer-Assisted Cartography, Computing Accreditation Commission (ABET), Concord Automation and Controls, Conditional Acceptance Certificate, Conformity Assessment Certificate, Connection Acceptance Control, Connection Admission Control (Asynchronous Transfer Mode), Connection Asset Customer, Connection Assurance Check, Conseil des Ae'roports du Canada (Canadian Airports Council), Conservatief Accoord, Console Alarm Card, Consulting and Audit Canada, Consumer Affairs Commission (Jamaica), Consumers Association of Canada, Contact Agility Club, Contact Approach Control, Context-Aware Computing, Continuity Army Council (IRA), Contract Audit Coordinator (DCAA), Contract Awards Committee, Contractor's Approach to CALS, Control Analysis Center, Coomera Anglican College (Gold Coast, Australia), Cooper Aerobics Center, Coronary Artery Calcium, Corporate Affairs Commission (Nigeria), Corps Aviation Company, Cost Account Code, Cost At Completion, Cotation Assiste'e En Continu (French: Continuous-Time Computer-Assisted Quotation System), Cotation Assistee En Continue (French Stock Exchange Index), Counselors Advisory Committee (B'ham Al Crisis Center), Cow Appreciation Campaign, Create A Card (online gaming), Creative Arts Center (West Virginia University), Credentialed Addictions Counselor, Credit Association of Canada, Crew Available Cycle, Crimes Against Children, Crisis Action Cell, Crisis Action Center, Criteria Air Containment, Crossroads of America Council (Boy Scout council comprising most of Indiana, USA), Cumulative Average Cost, Cumulative Average Curve, Custom Arms Company, Inc., Customer Administration Center, Customer Advisory Council, Customer Assistance Center, Cyclists Advisory Committee (Alberta, Canada), current actions center (US DoD), charge air coder8) Университет: Campus Advisory Council, College And Career9) Вычислительная техника: computer-aided composition, connection-admission control, применение компьютера для создания музыкальных композиций, Channel Access Code (Bluetooth), Connection Admission Control (UNI, ATM)10) Нефть: Central Asia central pipeline, трубопровод Средняя Азия-Центр (Central Asia Central pipeline)11) Токсикология: Комиссия "Кодекс Алиментариус"12) Банковское дело: поправочный валютный коэффициент (сокр. от currency adjustment charge)13) Воздухоплавание: Commonwealth Aircraft Corporation (Aust.)14) Экология: Center for Analysis of Climate, Climate Advisory Committee15) Энергетика: Учебно-демонстрационный центр (GE)16) СМИ: Comic Arts Conference17) Деловая лексика: Compagnie des Agents de Change18) Глоссарий компании Сахалин Энерджи: Central Asia - Center19) Океанография: Computer Advisory Committee20) Общая лексика: charge air cooler21) Расширение файла: dBASE IV executable when caching on/ off22) Нефть и газ: pipeline "Central Asia-Centre", трубопровод «Центральная Азия – Центр», pipeline ‘Central Asia – Centre’23) Военно-политический термин: Combined Arms Command24) МИД: (CODEX Alimentarius Commission) КАК (Комиссия "КОДЕКС Алиментариус")25) Собаководство: CAC26) Водоснабжение: содержание производных хлора27) Должность: Certified Addiction Counselor28) AMEX. Camden National Corporation29) Международные перевозки: currency adjustment charge -
10 cac
1) Общая лексика: Collective action clause2) Военный термин: Central Advisory Council, Civil Administration Committee, Civil Affairs Command, Common Access Card, Continental Air Command, Continental Army Command, U.S. Army Combined Arms Command, chief artillery controller, civic action center, clear all channels, combat air command, combat aircrew, combined action company, combined arms center, command analysis center, command and control, computer-aided classification, constant alert cycle, contract administration control, contract award committee, control and analysis center, control and coordination, cooperation and coordination, current action center, Combined Arms Center (formerly Combined Arms Command), command aviation company3) Техника: California Arts Council, Contemporary Arts Center, changing to approach control, contact area commander, containment atmosphere control, control air compressor, УДЦ, Учебно-демонстрационный центр, Customer Application Center4) Строительство: центральная система кондиционирования воздуха5) Страхование: Cost and charges6) Металлургия: carbon-arc cutting7) Сокращение: Canadian Armoured Corps, Capital Area Conference, Central Advisory Committee, Chengdu Aircraft Industry Corp. (China), City Administration Center, Coast Artillery Corps, Coastal Artillery Computer, Combat Air Crew, Combat Assessment Capability, Combined Arms Center (USA), Consumer Advisory Council, Consumer Affairs Council, Consumer Association of Canada, Control & Analysis Center (USA), Corrective Action Code (address list, 2006, works with CARL), County Administration Centre, Custom Armoring Corp. (USA), Chroma Amplitude Corrector, Codex Alimentarius Commission, CECOM (Army Communications and Electronics Command) Acquisition Center (US Army), CableAmerica Corporation, Cache File, Cadet Advisory Council, Cairo American College (Egypt), Calculated Age at Commencement (UK criminal system; mainly prison & probation services), California Acupuncture College, California Administrative Code, California Apple Commission, California Asparagus Commission, California Association of Criminalists, California Avocado Commission, Call Access Control, Call Admission Control, Calling All Cars (Playstation 3 game), Calling-Card Authorization Center, Calling-card Authorization Computer (Sprint), Callingcard Authorization Center, Campaign Against Censorship, Canadian Advisory Committee, Canadian Airports Council, Canadian Association for Conservation, Canadian Aviation Corps (World War I), Capital Allocation Committee, Capital Athletic Conference, Carbohydrate Awareness Council, Cardiac Accelerator Center, Cardioacceleratory Center, Career Assistance Counseling, Caribbean Air Command, Carrier Access Charge, Carrier Access Code, Carrier Access Corporation (Boulder, CO, USA), Carrier Advisory Committee, Carrier Air Patrol, Casualty Area Command, Casualty Area Commander, Catawba Animal Clinic (Rock Hill, South Carolina), Catchment Area Council, Categorical Assistance Code, Categorization & Custody, Cauliflower Alley Club, Ceiling Attenuation Class, Cement Association of Canada, Center for Advanced Communications (Villanova University), Central Accessory Compartment, Central Air Command (Pakistan Air Force), Central Air Conditioner (real estate), Central Alarm Cabinet, Central American and Caribbean, Central Arizona College, Central de Atendimento a Clientes, Centre Alge'rien de la Cine'matographie (Algeria), Centre d'Action Culturelle (French), Certificat d'Aptitute Au Championat (FCI dog show reserve champion), Certificat d'Aptitute au Championnat (European dog shows), Certified Addictions Counselor, Certified Annuity Consultant, Change Area Coordinator (Sprint), Change to Approach Control, Channel Access Code, Charged Air Cooler (turbochargers), Cheese and Crackers, Chemometrics in Analytical Chemistry (conference), Chengdu Aircraft Company (China), Chicago Artists' Coalition, Child Activity Center, Child Advocacy Center, Chinese Alliance Church, Chinese Annual Conference (of the Methodist Church in Singapore), Christ Apostolic Church, Circuit Access Code, Circuit Administration Center, Citizens Action Coalition, Citizens Advisory Council, Citizens' Advisory Committee, Civil Affairs Coordinator, Civil Applications Committee, Civilian Advisory Conference, Clean Air Council, Clear Acquisition Code (GPS), Clear All Corridors (hospital), Client Acceptance Committee, Climate Analysis Center, Clinical Advisory Committee, Closed Air Circuit, Clostridium Acetobutylicum, Coaching Association of Canada, Coal Association of Canada, Coalition for America's Children, Coastal Assistant Controller, Cognitive-Affective-Conative, Collection Accounting Classification, Collection Advisory Center, Color Access Control, Combat Analysis Capability, Combined Arms Center (Ft Leavenworth, Kansas), Combined Arms Center/Command, Command & Control, Commander's Access Channel, Commandos d'Action Cubains (French), Commissaire Aux Comptes (French, financial), Commission on Accreditation for Corrections, Common Access Card (smart card technology used in DoD), Common And COTS, Common Avionics Computer, Communication Aid Centre (UK), Communication Architecture for Clusters, Community Action Council, Community Activities Center, Community Activity Center, Community Affairs Committee, Community Affairs Council, Community Agriculture Centre, Community Alliance Church, Community Amenity Contribution (Canada), Commuting Area Candidate, Compandored Analog Carrier, Competition Appeal Court, Complaints Advisory Committee, Complex Advisory Council, Compound Access Control, Compressed Aeronautical Chart, Compressor After Cooler, Computer Access Center, Computer Aided Crime, Computer Asset Controller, Computer-Aided Construction, Computer-Aided Cost/Classification, Computer-Assisted Cartography, Computing Accreditation Commission (ABET), Concord Automation and Controls, Conditional Acceptance Certificate, Conformity Assessment Certificate, Connection Acceptance Control, Connection Admission Control (Asynchronous Transfer Mode), Connection Asset Customer, Connection Assurance Check, Conseil des Ae'roports du Canada (Canadian Airports Council), Conservatief Accoord, Console Alarm Card, Consulting and Audit Canada, Consumer Affairs Commission (Jamaica), Consumers Association of Canada, Contact Agility Club, Contact Approach Control, Context-Aware Computing, Continuity Army Council (IRA), Contract Audit Coordinator (DCAA), Contract Awards Committee, Contractor's Approach to CALS, Control Analysis Center, Coomera Anglican College (Gold Coast, Australia), Cooper Aerobics Center, Coronary Artery Calcium, Corporate Affairs Commission (Nigeria), Corps Aviation Company, Cost Account Code, Cost At Completion, Cotation Assiste'e En Continu (French: Continuous-Time Computer-Assisted Quotation System), Cotation Assistee En Continue (French Stock Exchange Index), Counselors Advisory Committee (B'ham Al Crisis Center), Cow Appreciation Campaign, Create A Card (online gaming), Creative Arts Center (West Virginia University), Credentialed Addictions Counselor, Credit Association of Canada, Crew Available Cycle, Crimes Against Children, Crisis Action Cell, Crisis Action Center, Criteria Air Containment, Crossroads of America Council (Boy Scout council comprising most of Indiana, USA), Cumulative Average Cost, Cumulative Average Curve, Custom Arms Company, Inc., Customer Administration Center, Customer Advisory Council, Customer Assistance Center, Cyclists Advisory Committee (Alberta, Canada), current actions center (US DoD), charge air coder8) Университет: Campus Advisory Council, College And Career9) Вычислительная техника: computer-aided composition, connection-admission control, применение компьютера для создания музыкальных композиций, Channel Access Code (Bluetooth), Connection Admission Control (UNI, ATM)10) Нефть: Central Asia central pipeline, трубопровод Средняя Азия-Центр (Central Asia Central pipeline)11) Токсикология: Комиссия "Кодекс Алиментариус"12) Банковское дело: поправочный валютный коэффициент (сокр. от currency adjustment charge)13) Воздухоплавание: Commonwealth Aircraft Corporation (Aust.)14) Экология: Center for Analysis of Climate, Climate Advisory Committee15) Энергетика: Учебно-демонстрационный центр (GE)16) СМИ: Comic Arts Conference17) Деловая лексика: Compagnie des Agents de Change18) Глоссарий компании Сахалин Энерджи: Central Asia - Center19) Океанография: Computer Advisory Committee20) Общая лексика: charge air cooler21) Расширение файла: dBASE IV executable when caching on/ off22) Нефть и газ: pipeline "Central Asia-Centre", трубопровод «Центральная Азия – Центр», pipeline ‘Central Asia – Centre’23) Военно-политический термин: Combined Arms Command24) МИД: (CODEX Alimentarius Commission) КАК (Комиссия "КОДЕКС Алиментариус")25) Собаководство: CAC26) Водоснабжение: содержание производных хлора27) Должность: Certified Addiction Counselor28) AMEX. Camden National Corporation29) Международные перевозки: currency adjustment charge -
11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
12 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
13 time
nвремя; период; срок; момент
- active time
- actual time
- additional time
- administrative time
- allowed time
- application time
- appointed time
- arrival time
- assembly time
- attendance time
- average time
- bad time
- base time
- basic time
- break time
- busy time
- calculating time
- calendar time
- changeover time
- check time
- closing time
- computing time
- critical time
- customer waiting time
- cycle time
- dead time
- delay time
- delivery time
- demand usage time
- demurrage time
- departure time
- detention time
- disbursement time
- disbursement float time
- discharging time
- dispatch time
- down time
- effective time
- estimated time
- execution time
- exhibition time
- expired time
- external idle time
- forwarding time
- free time
- free storage time
- full time
- guarantee time
- handling time
- idle time
- improvement time
- in-commission time
- in-service time
- interest time
- interrepair time
- job time
- labour time
- lay time
- lead time
- leisure time
- lie time
- life time
- loading time
- local time
- long time
- lost time
- lunch time
- machine time
- machine idle time
- machining time
- maintenance time
- make-ready time
- manual time
- maximum time
- mean time
- necessary labour time
- net time
- net working time
- nonproductive time
- normal time
- off time
- opening time
- operating time
- operation time
- order time
- outage time
- overall time
- part time
- payback time
- payoff time
- processing time
- procurement time
- production time
- productive time
- programming time
- queueing time
- random time
- readiness time
- real time
- reasonable time
- reference time
- repair time
- running time
- scheduled time
- service time
- servicing time
- setup time
- setting-up time
- shipping time
- short time
- slack time
- spare time
- standard time
- standby time
- standing time
- startup time
- stopping time
- storage time
- straight time
- subsidized time
- swing time
- throughput time
- total time
- transit time
- travel time
- turnaround time
- uninterrupted working time
- unproductive time
- usable time
- usage time
- waiting time
- warming-up time
- work time
- working time
- time for acceptance
- time for appeal
- time for application
- time for complaint
- time for consideration
- time for delivery
- time for dispatch
- time for loading
- time for payment
- time for presentation
- time for protesting
- time for repayment
- time of arrival
- time of circulation
- time of delivery
- time of departure
- time of dispatch
- time of execution
- time of loading
- time of manufacture
- time of maturity
- time of nonuse
- time of operation
- time of payment
- time of performance of a contract
- time of presentation
- time of production
- time of redemption
- time of shipment
- time of transportation
- time of turnover
- time of validity
- time of a visit
- time of waiting
- ahead of time
- at the appointed time
- at the fixed time
- at a more opportune time
- at the present time
- for some time
- for the time being
- in time
- in due time
- in good time
- on time
- out of time
- time out
- time required
- time worked
- adhere to the time of delivery
- allow time
- buy on time
- change the time
- charge time
- curtail the time
- exceed the time
- extend the time
- fix a time
- keep the time
- make up for lost time
- mark time
- observe the time
- pay ahead of time
- pay on time
- postpone the delivery time
- reduce the time
- revise the time
- save time
- set a time
- specify a time
- stipulate a time
- take time
- take time out
- waste time
- work half time
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